Media Scan Persuasive Content Analysis

Question: Discuss about theMedia Scanfor Persuasive Content Analysis. Answer: Introduction Today the world is overloaded with information. World of internet is bombarded with news from every corner of the world. With information as tool, the global population is becoming more aware. People are more informed citizens. Everyone wants to improve their lives. Newspapers and world media is of course on changing pace. Todays world is dynamic and needs news from every walk of life. News organisations have a challenging and competitive demand to fulfil. Catering to different categories of public across the globe is itself a big task to do. Like any other field of writing, scientific writing has been also growing and flexing its muscles. Imparting knowledge of science to non-science people was a challenging task from very beginning. The science communicators have always faced the difficulty to give effective news to public. In our analysis of five stories taken from: 1 New York Times (NEWSPAPER) 2 The Globe and Mail (NEWSPAPER) 3 The GUARDIAN (NEWSPAPER) 4 DISCOVERY CHANNEL (SCIENCE TELEVISION CHANNEL) 5 Big Bang Theory. (TELEVISION SITCOM BASED ON SCIENCE DRAMA.) Persuasive content in newspaper articles are quite direct in nature. The papers have put less effort in creativity of language. It also reflects the target audiences. The content has more of data less of explanations. Either the articles are intensive readings or have ample of technical terms which makes reader tedious and exhaustive. Television drama about scientific knowledge reaches to much wider audiences than news articles and published materials. Media scholars suggest that impact of television sitcom haves greater impact on audiences. It is more interesting and powerful than any other communication path ( Mark 2007). In our study we took an example of a famous sitcom. The big bang theory which blends the heavy scientific stories with humour has made great impact on the society. The message is more engaging. Instead of boring statistic and figures the concepts are portrayed through the characters. Policies and government initiatives are shown through serials. Discussion taking place at your television screen with best actors has greater impact than any other form of science communication. Newspapers cover a great variety of subjects in any given issues and the flow of information through newspapers are continuous (Davis 2016).Science and technology coverage in newspapers have raised but needs more focus. Media coverage is less than any other beat. Science sections are needed to be more engaging and need creative writings.( Semenuik 2016). Effectiveness of the news stories have been always less than political news. Though there is increase in interest for science news stories but the newspapers are not completely successful in providing the effective matter to public. Science fiction and sitcoms have a positive effect on different type of audience but at the same time production of such sitcoms are costlier. This media scan concludes on the statement that daily newspapers need to give more attention to make the effective flow of information. (Renolyd 2016) Part 2 Proposal For Public Communication Initiative Most newspapers and news outlet gives direct and tedious information to audiences. Science stories are difficult to communicate and need different outlook as in writing. My topic of choice is persuasive writing language to catch publics attention in science communication. Newspapers language and presentation are important to make an effective outflow of information. Science communication aims to generate support for research work and for effective policy and ethical thinking. There should be increased emphasis on explaining methods rather than just the statistics and data. Living in a technologically sound society background scientific knowledge can help this world. Objective The objective of this outline is to provide a constructive solution for science communication through persuasive language. Science communication is needed to be pushed for the benefit of public and scientists. Scientist are able to communicate to non-scientist, it builds support for science, promotes understandings to non-science audience. It can also make science accessible to audience that are usually been excluded from the process of science. It can help make science more diverse and inclusive. To make it inclusive, effective writing plays major role. Science communication can be analysed various frames. Target audience, public accountability, runaway technology and questioning on the reliability of scientific theories are difficulties faced by science writers (Scott 2003). Target audience of science communication are common public with non-science background. Newspapers can be more creative in terms of explaining various facts. Instead of just giving examples and figures anecdotes can be used to explain various technical terms. Illustrations can be used to make understand various core scientific study. Cartoon characters are useful for implying better understanding of concept. Besides traditional journalism, online media also play a vital role in passing on the information to the society over all. These online blogs are written in an easy and interesting language can cater to people effectively. High quality information produced by professional journalist and scientist can make a great impact on the society. Traditional media also produces more information of higher quality. Beside print media radio and television Caters to lot of people. Effective writings of dramas and science sitcoms can make it more engaging. Writing as per market demand can create environment for more funds to help scientific research. So effective science communication can help scientists to create environment for raising funds. More non-science people get entertain and understand science stories will of course be a bridge to connect research world and society. References Davis ,N.(2017, February, 6)..Lumpy, hairy, toe like fossils could reveal the evolution of molluscs. The Guardian Discovery channel https://www.sciencechannel.com/ Harrison Clair. Understanding How Still Image Make Meaning Visual social semiotics. Page 56 Mark Cendrowski,(Director).(2007) The Big bang theory (Television series). United states, https://www.youtube.com/user/thebigbangtheory. Nunn .Z. Clyde, Readership and coverage of science and technology in newspaper. Reynold G. (2016, February, 18). How Meditation changes the brain and body. New York Times. Scott. Karen, D, (2003). Popularizing science and nature programming: the role of spectacle in contemporary wildlife documentary, journal of popular film and television, 31:1, 29-35. Semenuik, I. (2016 December, 22).Canadian vaccine for Ebola virus proves highly effective in Guinea Trail. The Globe and Mail.